The short answer

Moustache has focused entirely on electric bicycles since its launch in 2011. From Thaon-les-Vosges it develops city, touring, mountain, road, tandem and cargo models. The brand's day-themed names are playful, but the industrial model is serious: design, testing, wheel work and final assembly are concentrated in the Vosges.

French assembly and Taiwanese frames

The company is unusually explicit about origin. Its hydroformed aluminium frames are made in Taiwan by a longstanding partner, while motors, saddles, lights, drivetrains and brakes come from European and global specialists. Frames and parts arrive in France for completion, and one assembler takes responsibility for the final bicycle. This is a European product with a global bill of materials—not a contradiction.

Editorial illustration of unbranded European folding, city, cargo, road and adapted bicycles
Editorial illustration, not a product photograph: European bicycle capability spans city transport, folding bikes, cargo, sport, electric assistance and adapted mobility.

Designed as an electric bicycle

Specialising in e-bikes allows Moustache to design frames around batteries, motors and handling rather than adapt a conventional frame late. It also creates dependency on electrical suppliers and software tools. The exact Bosch system, battery capacity, display, gearing and suspension matter more than a family name.

How to choose from the range

The range can overwhelm buyers. A city step-through and full-suspension mountain e-bike solve different problems even when they share a motor supplier. Begin with posture, terrain, carrying needs, storage and service. Extra torque is not automatically better; smooth control, gearing and traction matter on steep or loose surfaces.

Dealer preparation and repair

Dealer preparation is essential. Brakes need bedding in, suspension needs setting, bolts need correct torque and motor diagnostics require suitable tools. Ask whether the local dealer stocks model-specific hangers, covers, battery keys and small fittings, and how warranty work is divided between Moustache and component suppliers.

The French assembly story supports regional skills and quality control, but it does not eliminate transport or material impacts. Keeping the bicycle in service matters more than the location printed on the frame. Battery replacement, electronics support and ordinary wear-parts compatibility determine whether the product lasts.

Editorial illustration of an unbranded electric cargo bicycle in a protected cycle lane
Editorial illustration, not a branded product photograph: cargo bikes can replace many short urban vehicle trips when routes, parking and payload are suitable.

Range and unpowered riding

Buyers should also test the unpowered experience. Battery range estimates change with rider mass, temperature, hills, tyres, wind and assistance level. When the battery is empty or removed, weight and gearing determine whether the bicycle remains manageable.

Why Europe can be proud

Moustache belongs in Proud Europe because it proves a medium-sized French manufacturer can build a broad electric range, create industrial employment and speak plainly about imported frames. The next test is long support: years of batteries, electronics, software, documentation and repair must match the ambition visible in the factory.